The B#1 LEJOG Project - Land's End to John O'Groats.
A group of B#1 athletes, led by Nick Dempsey, recently tackled the route from Land's End to John O'Groats. As well as Nick's cycling team, the group included Jason Gill, a disabled athlete, who attempted to hand cycle the route; Kevin Carr, who ran it cross country; and Robin Simpson, whose aim was to cycle from John O'Groats to Land's End, and then back again, in world-record time. Along the way, Sarah Ayton, Sarah Webb and Pippa Wilson gave presentations to schools on sporting dreams and the benefits of a healthy lifestyle. The project aims to raise £100 per mile for The British Heart Foundation.
Latest Photos - Sarah Webb meets P&O's talented athletes
Health & Fitness - B#1 on exercise, food and healthy living
Choose your B#1 Athlete
As a member of Be Number 1, as well as giving financial support to a British athlete, you can show the world what a great sportsperson you are via your own B#1 Sports Page.
Each member is given a page on the Be Number 1 web site where you can show your own sporting highlights in the shape of blogs, photo galleries and video clips.
We’d like this to be very much sports, health and fitness orientated, so perhaps a bit different from other places on the internet where you can post. The most interesting Sports Page each month will be featured on the Be Number 1 Home page – so pick an athlete, sign up and get posting.
A group of B#1 athletes, led by Nick Dempsey, recently tackled the route from Land's End to John O'Groats. 
